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Boost Your Blog: Our Journey Automating Posts with Make.com

As content creators and digital marketers, we’re all on the eternal quest for efficiency. Juggling content creation, SEO, and distribution can feel like a Herculean task. That’s why, at BuiltInFunnels.com, we embarked on a mission to streamline our workflow, especially focusing on how to automate blog posting. Our discovery? Make.com. In this post, we’re taking you through our transformative journey using Make.com to automate our blog posting process, providing you with actionable insights and step-by-step strategies to do the same.

The Challenge of Blog Management

Before diving into the solution, let’s talk about the problem. Managing a blog involves several moving parts, including content planning, writing, SEO optimization, and scheduling. For a small team or a solo entrepreneur, these tasks can quickly become overwhelming, leading to inconsistent posting schedules and missed opportunities for growth. Our goal was to find a solution that not only automated the process of posting blogs but also integrated with our existing tools to maintain a seamless workflow.

Finding the Solution with Make.com

In our search for efficiency, we discovered Make.com, a robust automation platform that promised to revolutionize the way we managed our blog. Make.com, formerly known as Integromat, offers a visually intuitive platform to create automated workflows between a wide array of apps and services, including popular CMS platforms, SEO tools, and social media networks.

Setting Up Our Blog Automation

The initial setup on Make.com was straightforward. We focused on creating a workflow that triggered every time a new blog post was ready to be published. Here’s a simplified version of the steps we followed:

Connected our CMS (Content Management System) to Make.com.
Set up a trigger for “New Post Ready for Publishing.”
Connected additional tools, including SEO optimization software and social media scheduling apps like Publer, for a holistic automation process.
Implemented conditional logic to ensure that only fully approved and finalized posts were moved into the publishing queue.

This automation significantly reduced manual work, eliminating the need for daily checks and manual postings.

Measuring the Impact

Within a few weeks of implementing our automated blog posting system with Make.com, we witnessed remarkable improvements:

Consistency: Our blog posts were going live on schedule, improving our SEO and keeping our audience engaged.
Time-saving: We saved several hours each week, which we could then invest in content creation and strategy.
Growth: With more time and consistent posting, we saw a tangible increase in website traffic and engagement.

Optimizing and Scaling Our Blogging Efforts

Automating our blog posting was just the first step. With the foundation in place, we looked into further optimizing our process and scaling our content efforts.

Further Integration and Automation

We integrated additional tools with Make.com to automate SEO optimization and social media sharing. By connecting services like Google Analytics and social media analytics, we could also automate reporting, giving us valuable insights into post-performance, reader engagement, and content reach.

Content Calendar Automation

Another significant step was automating our content calendar. By setting up a workflow that automatically populated our content calendar with upcoming posts, complete with publication dates and promotion schedules, we streamlined our content strategy, enhancing visibility and coordination among the team.

Tips for Automating Your Blog Posting

If you’re ready to streamline your blog management and automate your posting process, here are some practical tips to get started:

Define Your Workflow: Clearly map out your blog posting process from creation to publication. Knowing each step will help you identify automation opportunities.
Choose the Right Tools: Make.com is an excellent platform for automating blog posts. Explore and integrate other tools that fit into your workflow for a comprehensive automation strategy.
Test and Tweak: Automating your blog posting is an ongoing process. Regularly review and adjust your workflows to ensure they meet your evolving needs.
Focus on Quality: Automation should enhance your blog’s quality, not detract from it. Ensure your automated workflow allows for human oversight to maintain your blog’s authenticity and value.

Automating our blog posting with Make.com has been a game-changer for BuiltInFunnels.com. It’s not only saved us valuable time but also helped us grow our audience and increase our engagement. If you’re ready to put this into motion, Make.com is a great place to begin. By automating mundane tasks, you can focus on creating compelling content and strategies that drive your online income.

“Boost Your Blog: Our Journey Automating Posts with Make.com”